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VICTORIA VIRASINGH FOR CONGRESS
PROJECT GOALS
Create a new brand identity for the candidate and campaign that engaged voters and adequately represented the candidate, her background, and her goals for VA's 8th Congressional District
SERVICES PROVIDED
Brand Identity & Design / Logo / Website / Merchandise / Print Collateral / Social Media Graphics
BACKGROUND
Victoria Virasingh is a Progressive running for Congress in VA's 8th Congressional District. I was brought on board to rebrand Victoria's campaign. With this project, I wanted to create a new identity system that adequately represented Victoria, her identity, her beliefs, and her campaign. I also wanted to represent her many years of community organizing in a readable and engaging way that brought in volunteers and represented her capability and readiness to be a member of Congress.
THE WEBSITE
One of my main points of focus when working on the campaign was a re-design of the website. The initial website did not have strong calls to action and was not as user friendly as one might want. My main focus in creating this new website was to create something that appeared clean and vibrant, engaged viewers, and told a clear story.
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