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CENTER ON CIVIC ENGAGEMENT (COCE)

PROJECT GOALS

Create a new brand identity that engages volunteers, trainees, and supporters. Educates the public about the organization and encourages them to return to the website. This project will go live in Fall 2022.

SERVICES PROVIDED

Brand Identity & Design / Logo / Website 

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BACKGROUND

COCE is an organization that provides hands-on training and technical assistance to non-profits that promote civic engagement programs in underrepresented and emerging minority communities. They aim to build a base of organizers who are engaged and connected in the civic engagement community that can build power to sustain the movement.

COCE's current website and branding is not consistent with the goals and work of the organization. In creating new branding and a new website, I wanted to modernize COCE by utilizing new and memorable color palettes, creating a bold and simple logo, and presenting a very clean aesthetic. The aim of this re-design was to create a website where visitors could enjoy spending time engaging with content and leave with a lasting (and positive) impression. The site also needed to bring in volunteers, donations, and future clients. The new site will go live in Fall 2022. 

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