In it's own words, USSF, the foundation of USA Soccer, "provide[s] underserved communities access to innovative play spaces and evidence-based soccer programs that instill hope, foster well-being, and help youth achieve their fullest potential." I was brought on board at USSF temporarily to assist with creative and fill the shoes of a designer on parental leave. USSF already has a well established brand, so throughout my time there my job was not only to create engaging and exciting graphics and print material, but to do so in a way that matched their existing brand.