Splash Seltzer is a eco-friendly hard seltzer drink created for the climate-conscious consumer (and relaxer). Because Splash Seltzer is a beverage intended for those who are looking to relax and have a good time, I wanted to create branding that felt playful, yet professional. This led to the usage of hand-lettering and illustrations in the packaging designs. This project was created in an Advanced Visual Identity course during my time in Maryland Institute College of Art's Graphic Design MA program.