BRIEF

Bob Kocis is an author with Forbes Books who helps organizations elevate sales performance from the inside out. He was looking for a logo to elevate his personal brand and a bookmark and business card to go along with it. As a former member of the Navy, he was looking for a logo that tied in to his service history. I suggested using the imagery of a lighthouse, both as a reference to his time in the Navy as well as a reference to lighting the way as a leader. The brand below is the final result of that concept. 

WORK CREATED

Logo design, visual identity, bookmark, business card